LINK collaborated with inventor Gene Perkins to create a solution to the problem of disorganized coolers. When items such as sandwiches, drinks, and produce are loose in coolers during transport they have at tenancy to come out of packaging or get crushed. We designed an insert that works with most coolers to solve this problem. The JOEE is the perfect organizer to maximize your cooler space on any adventure, whether you're team YETI, Cabela, Igloo or Coleman.
LINK handled the industrial design, engineering, prototyping, and manufacturability of JOEE. We also helped collect user feedback and market research.