How and Why We Fell in Love with B Labs

LINK PBC became a Colorado Public Benefit Corporation in January 2025 – our first formal and measurable commitment to designing with impact. This isn’t just a label; it is the heartbeat of our business and ensures that all future growth and strategy is accountable to our foundational mission.

Central to our benefit is our aspiration is to create, nurture, and participate in community with businesses and organizations that share our values. From the outset, we actively sought those partners. It wasn’t long before we found B Local Colorado and the greater B Labs movement.

We were heartened and inspired by the perfect alignment of this movement with our mission. Through B Labs, we have tapped into a vibrant network of like-minded businesses eager to share insights and their wealth of knowledge that can guide our growth. We are so honored to be part of a community where we can be of service and find support in return!

Do We Fit In?

Inspired by other Colorado PBCs and certified B Corporations like Project Canary and Namaste Solar, we read and researched and learned as much as we could.

Was it too soon to start the process? Despite our decades of experience, we hadn’t yet been in business for a full year, which made us ineligible for full B Corp Certification. No problem! With encouragement from our friends at B Local Colorado, we pursued Pending B Corp Certification in the meantime. This meant completing the full impact assessment and all necessary documentation, so we’ll be ready for our complete submission in January 2026. Instead of waiting, we’re weaving B Corp principles into the very fabric of our organization, steering our growth towards sustainability, transparency, and human-centric goals.

Are we too small for the B Corp framework? Not at all! We’ve met B Corps that are sole-proprietor LLCs, proving that the framework is for businesses of all sizes. We started 2025 with just three employees and are ending the year with five! Engaging with B Labs' standards early on has empowered us to think ahead—not just about our current team, but all future stakeholders. We’re establishing processes and benefits that can evolve alongside us.

Our product is our service; how does that affect the B Corp process? We sought guidance on how to effectively navigate the B Impact Assessment tools, and we found no shortage of support from B Labs and fellow service industry members within the B Corp community. We expanded our perspective on impact: while we’re passionate about the positive outcomes our clients achieve through our guidance, we also recognized the importance of our internal operations and product development processes. Now, we’re evaluated not just by the end products we design, but also on our business practices, human resources, prototyping processes, and how we select our vendors and clients.

Laying the Foundation

The B Corp certification process is thorough and intensive. After completing our first B Impact Assessment, we uncovered numerous opportunities for improvement—both by formalizing processes and commitments that had previously been implicit and by revealing aspects of our business that we hadn’t even considered.

We developed essential internal resources, such as our Bylaws and Employee Handbook, and we refined our agreements for contractors, suppliers, and all stakeholders to be more holistic and mission-driven. We set clear goals in our Sustainability Policy and strengthened our governance framework by building out our Board of Directors and Board of Advisors.

Our commitment to the B Corp movement has inspired us to be proactive in establishing these practices and policies, encouraging a culture of forward-thinking and continuous improvement.

Looking Forward

We are thrilled to continue this journey towards full certification in 2026. B Corp Certification isn’t the finish line; it is the framework that drives us to continual improvement. It gives us accountability and direction. It provides our stakeholders transparency and confidence. And it strengthens our team’s commitment to and engagement with our fundamental mission.