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Intro


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Intro


 

Food Service products


BSI is one of the biggest names in the food service industry specifically pertaining to food shields. LINK and BSI have been working together for more than two years to take their brand to the next level: selling not just products, but an experience. 

 

Here are some of their customers

 

 

With vision, technology and passion as its cornerstone, BSI and LINK continu to break barriers and find solutions that are entrenched in quality, style and innovation.

 
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human

centered

design

approach

New Page


human

centered

design

approach

 

 

While a food shield or heating tray is just a small element in a room full of objects, they play a role in the dining experience. From the floorplan to the acoustics, we consider every data point in our research to discover uncovered needs. We also provide predicitons for the industry based on what we have determined to be driving factors. This helps BSI not only stay ahead of the game, but allows them to shape the future of the food service industry.

 
 

talking to people

With this model we use a variety of tactics often considered the early stages of universal design. Methods of research vary from survey data to ethnographic and simulation studies. This helps gather a wide variety of useful information in developing a product that meets the needs of everyone that interacts with it. 


compiling and activating information

With hundreds of hours of research we then compile this information into usable data that can fuel ideation. Creative tool-kits and skills are used to generate new concepts. These concepts go through a systematic evaluation process to determine their feasibility and acceptance from the user groups. 

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turning ideas into flagship products

These ideas are then put into motion at the appropriate time which allows BSI to have a steady stream of innovative products on the market. They are constantly on the forefront of technology in their industry and we strive to keep them there. 

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thinking ahead

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thinking ahead

Digital menu systems are just a preview of the future product line for BSI. This is a much more conversational and informative experience for the end user.